We Make Optimization Decisions Easier
The founders of The Marketing Brain have core specialisms in user experience and conversion focused SEO, PPC and branding acquired over more than 25 years’ with a comprehensive understanding of how to analyse, utilize, and monopolize upon data insights across multiple digital marketing channels.
We have felt the pain of laboriously trawling through and identifying insightful data across many platforms and marketing channels and painstakingly learning how to understand it and piece it all together in order to uncover meaningful insights that will have a real impact on conversions and ROI.
We built this platform to free up our time and improve our own way of working and performance so we can be of more benefit and share with people who want the same for their businesses and their lives – we hope our tools help you to spend more time implementing and celebrating your wins!
We are simple, straightforward and inclusive people so naturally our platform follows suit providing quick, easy and convenient insights that can be understood and acted upon regardless of your level of understanding and skill set – we created The Marketing Brain to do all the hard work for you and leave you to reap the rewards!
The Minds Behind The Marketing Brain
Derek Booth
Derek is highly recognised as a seasoned pro in the digital marketing world having been involved in online marketing since 1998 (the year that Google started out!) For nearly 25 years’ he’s been heavily involved in monitoring and testing how search engine optimisation and Google’s algorithms have changed and improved.
These years of experience and great success has taught Derek in his own work, as it has many other specialists that as SEO is now so much more rounded it needs to include and learn from other aspects of your online presence such as paid media and because Derek always wants as many people as possible to benefit from his knowledge and for complex work to be more convenient, easy and open to all, the idea of The Keyword Brain came into being.
Skills & Recognition
Derek is one of the rare gems within digital marketing that is equally skilled and experienced in both SEO and PPC. Where most SEO’s find Google Ads and PPC intimidating Derek has embraced and mastered both worlds and is well known for teaching top SEO’s his PPC methodologies that improve insights, learning and results across the board particularly with a view to focusing efforts on actual engagement and conversions that matter in the real world rather than just the glory of 1st page positions!
Derek is described by his peers as ‘the lethal weapon with PPC and SEO that you need to know… AND learn from!’
Why Listen To Derek?
Derek has been named one of the top Search Engine Intelligence Agency (SIA) SEO Influencers, been integral to many ground breaking SEO and PPC ‘think tanks’ over the years and will be one of the key ‘All Star Speakers’ at this years’ infamous SEO Rockstar’s conference for the 2nd time.
Most of all Derek has enormous integrity in everything that he does and a deep unshakable desire for as many people as possible to be able to have access to the understanding and knowledge that come with his vast years of skills and experience.
Derek and his team would love to hear your thoughts and ideas about using The Keyword Brain so we can keep improving it.
The Co Founders
What Derek has got great at over the years is surrounding himself with good people so naturally his team behind the scenes of The Keyword Brain are second to none developers and online markers in their own right.
‘As a team our skills compliment each other beautifully and cover everything that is needed for The Keyword Brain to be a massive asset for all that use it which is from keyword and data analysis intelligence to intuitive development work all the way through to user experience and customer service.’
We all hope to be of great service for all of our customers to prosper through this keyword tool.
What Derek’s Peers Say…
"I do a lot of SEO and some PPC. Derek's course has helped me make a lot of money in both channels. In particular, I've been able to identify better keywords that make both my SEO and PPC campaigns more successful."
Kyle Roof – Founder, Page Optimizer Pro (POP)
"Derek is uniquely brilliant in his approach to paid search. Based on his strategy, in two months our costs are down by 60% and conversions are up by over 50%."
Michael Moshkovich – COO / Lead SEO, Get Visible
"As I looked to expand the knowledge I had as a badged Google AdWords Partner I had three options. One, try to figure everything out myself, which would have been crazy expensive for my particular learning curve. Two, rely on Google AdWords support team for answers, which as anyone who's dealt with them knows doesn't work out well at all. Three, contact Derek Booth. I chose option three and Derek has not only given me some great insights on how PPC and SEO work together, but his PPC techniques have allowed me to optimize campaigns much easier than I was ever doing before and thus getting better results for myself and my clients."
Clint Butler – Director o SEO, Digitaleer
"Derek has become the lethal weapon with PPC and SEO that you need to know… AND learn from!"
Dori Friend – Founder, SIA & SEO Rockstars